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Maximize Your Exposure: TV and Radio Opportunities for Small Businesses, Startups and Professionals.

Top 5 TV Food Experts

TV & Radio June 26, 2013

In the second of our series on TV experts, we are focusing on FOOD.

If you have ever sat down to watch The Food Network, you are no doubt familiar with the celebrity chefs that continue to appear there time and time again.  Although cooking is something we do in our daily lives, these five chefs have created it into an art form.   From delicious Italian cuisine to 30 minute meals. By watching the food network we immerse ourselves into the world of flavor, into the science of blending spices to create delectable dishes that please the most discerning tastes.  As a foodie for many years and a dedicated Food Network follower, I have come up with my list of top 5 TV food experts.

bobby flay1. Bobby Flay – Over 850,000 Twitter Followers

Bobby Flay has made his appearance as the star of Boy Meets Grill, Grill It!, Food Nation, Hot Off the Grill, The Next Food Network Star, Iron Chef America, The Main Ingredient and Throwdown with Bobby Flay, to name a few.  Bobby Flay has been wowing audiences with amazing dishes that are hot off the grill for years now.  I have fond memories of watching him whip together a delicious guacamole in front of a small intimate group of people, then creating strawberry margauritas to complete the meal!

curtis stone2. Curtis Stone – Over 100,000 Twitter Followers

Curtis Stone, an Australian chef on his series Take Home Chef,  meets people in the grocery store and then helps those people create a meal for their loved ones at home.  Stone takes natural, organic ingredients and creates one of a kind, original dishes.  The appeal comes not only from the creation of amazing dishes but actually showing people how to use ordinary grocery store items to create dishes that wow their friends and family.  Yes, we can all do it too!

rachael ray3. Rachael Ray – Over 975,000 Twitter Followers

Yes, you too can have delicious meals in thirty minutes.  Celebrity chef Rachael Ray has been touting her 30 minute meals for over a decade.  She began with humble beginnings in Upstate New York and became an American television personality, businesswoman, celebrity cook and author.  She hosts the daily talk and lifestyle program Rachael Ray, and three Food Network series, 30 Minute meals, Rachael Ray’s Tasty Travels and $40 a Day.  Rachael Ray has also written cookbooks based on the 30 minute meals concept and has launched a magazine, Every Day With Rachael Ray.

mario batali4. Mario Batali – Over 475,000 Twitter Followers

From someone who has watched The Food Network for over a decade, I thought I knew all the celebrity chefs quite well.  They spent a lifetime mastering the art of cooking…or did they?  Mario Batali actually originally attended Rutgers University with a dual major in Spanish Theater and Business Management with the aspirations of being a banker in Spain.  But I guess fate had other plans for him as he began his career as a dishwasher at the New Jersey restaurant Stuff Yer Face and quickly moved up to pizza maker.  It was while making pizza that he realized food was his calling and enrolled in Cordon Bleu in London.  From there, he spent 3 years cooking in a small town in Italy and discovered his passion for Italian food.  Mario creates traditional Italian dishes with seasonal ingredients that are locally available.  Babbo in Greenwich Village, NY is is flagship restaurant.

barefoot contessa5. Ina Garten – Over 35,000 Twitter Followers

If there’s one thing about Ina Garten that I absolutely love, it’s her ability to make you feel completely at home in her kitchen.  Another chef who actually did not start her career in food but rather working in the White House on nuclear energy policy, Ina has created a name for herself as a celebrity chef who prepares home cooked meals for her loving husband Jeffrey Garten, a former offical in the Clinton administration.  Ina creates amazing meals right from her kitchen in the Hampton’s.  She creates delicious meals that can inspire anyone to get into their kitchens and get cooking!

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Stay tuned for the top 5 Health, Tech, Home and Legal TV Experts. What do you think? Did we miss anyone? Please let us know your thoughts by commenting below.

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*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

Social Media for Accountants

Social Media June 20, 2013

Social Media for AccountantsIn the second of our series on social media for specific industries, we decided to explore social media for accountants.

There’s been a recent report that accounting firms are making better use of social media than law firms, but what about smaller practices?

Many accountants who dip their toes into social media often get discouraged because a) they’re unclear on what their specific goals are and b) they don’t have a clear strategy.

So first, ask yourself, what do you want to achieve through social media? For example, you can say something like, “I’m going to spend 5 hours a week on social media for 3 months, and I’d like to get at least 2 new clients out of it.”

Secondly, how will you use social media – will you blog, post on Twitter, comment on other’s posts, make a video. Decide this ahead of time.

At Boomopolis, we believe in starting with a 3 month strategy. By the end of the first 3 months, if you are doing a minimum of 5 hours a week, you should definitely see a nice return on your investment.

And remember, through various services, you can schedule your activities to post at certain times, so you can literally sit down for one 5 hour session and take care of all your social media for the whole week.

If you don’t have 5 hours, you can always hire a service like us to take care of it for you.

social media for accountantsTOP 5 TIPS:

1. It’s better to post in your own name than in your firm’s name.

2. Don’t make every post about accounting. Determine what your voice is. (Is it funny, philosophical, inspiring?) Include posts that will brighten up people’s day.

3. Ask for endorsements and recommendations on LinkedIn. They’ll fill up your profile and will gain trust in your current and potential clients.

4. Don’t forget about Twitter. It’s proven very successful with lawyers. Accountant can benefit from it as well.

5. Make an online video – even one video with great keywords is amazing for SEO.

Elaine Clarke of cheapaccounting.co.uk says “Social media has helped me to grow at a very rapid pace; a pace that I would not have been able to achieve if not for social media.”

Are you an accountant? Did this article help? Please let us know your thoughts.

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*SUBSCRIBE TO OUR BLOG BY EMAIL

*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

Top 5 TV Financial Experts

TV & Radio June 14, 2013

Since one of the chief goals of Boomopolis.tv is to get industry experts in the media, over the next few months, we decided to look at some popular categories and see who the Top 10 TV experts are in each category. The categories are going to be Financial, Health, Food, Tech and Legal.  If you’d like to nominate anyone, please let us know in the comments below.  You can also nominate a new category as well. OK, so first up is top 5 TV financial experts.  Here we go.

Top 5 TV Financial Experts (including Business and Money)

financial tv expert1. Suze Orman – 1.5 million Twitter Followers

How can you not like Suze Orman?  She’s brash, to the point, and personable all at the same time. Little known fact is that she was working as a waitress when an anonymous man gave her about $50K to start her business. She was able to pay him back very quickly, and the rest is history. (Wikipedia says it was from friends and family. In an interview, however, she said it was from one man who was her mentor.)

business tv expert2. Jim Cramer – Over 650,000 Twitter Followers

Host of Mad Money on CNBC.  He once got pumelled in an interview by Jon Stewart who got upset that he did not warn the general public when the market was about to crash.  He actually graduated from Harvard College studying journalism at first and finally graduating with a B.A. in government.  He was a hedge fund manager before becoming an author and TV personality.

 

TV financial expert3. Donald Trump – Over 2.2 million Twitter Followers

Love him or hate him, people go to the guy for financial advice – even though his track record is definitely hit and miss.  He probably makes more money in licensing his name than anything else. He demands over 1 million dollars per speech – that’s pretty much the highest of anyone.

 

velshi.ali4. Ali Velshi – Over 150,000 Twitter Followers

CNN seemed to love this guy, until he took the job over at Al Jazeera.  In any case, Ali knows his stuff when it comes to money plus he’s married to a hedge fund manager.

 

business tv expert5. Clark Howard – Over 65,000 Twitter Followers

Helps you save more, spend less and avoid rip-offs. He started in the travel agency business, then sold it, and started to be a radio commentator on travel related issues.  That then led to more appearances and eventually, his own radio show.  He now hosts his own show called Evening Express on HLN

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Stay tuned for the top 5 Health, Food, Tech and Legal TV Experts.

What do you think? Did we miss anyone? Please let us know your thoughts by commenting below.

__________________

*SUBSCRIBE TO OUR BLOG BY EMAIL

*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure on TV and radio. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*Call 818-538-4011

Social Media for Realtors

Social Media June 7, 2013

Today begins a series of articles about social media for specific industries. The first one I’d like to focus on is social media for realtors. Why realtors? Because I feel that so many of them are stuck on the old ways of marketing – billboards, print ads, email blasts, etc. This article is not meant to disregard that those methods, but it’s hard to beat the R.O.I. of social media.

Top 3 Key Benefits of Social Media and Real Estatesocial-media-for-real-estate

  • Obtain New Clients
  • Engage easily with current clients
  • Connecting with other people in likeminded industries who can refer business

Major Networks to Focus on To Get Started
LinkedIn, Pinterest, Facebook – Set up a company page, and invite your list of contacts.

Top 5 To Do List

1. Connect with your clients and colleagues. Essentially, every person you’ve ever met should be on your networks. This way, when they can see your posts in their feed, it keeps you at the top of their mind.

2. Post on Social Networks: This reminds your current clients that you’re the go to realtor, so when they run a cross someone who’s buying or selling a house, you’ll be the first person they contact. If you’re offering tips, etc. on home buying/selling, and they’ve enjoyed receiving your information, there is a sense of reciprocity for them to give back to you in the way of business. My wife and I were looking for a house recently, and I began to notice a realtor friend of mine posting his listings and making comments on Facebook. As a potential customer, he was at the forefront of mind when figuring out what real estate agent to use. Ideally, you should post at least twice a day. And don’t forget social media is a great way to bring people into Open Houses as well.

NOTE: We don’t recommend posting any hard selling real estate related business on your personal Facebook profile. You can certainly mention real estate articles and cool tips, but it needs to be interspersed with other non related real estate posts. The majority of real estate related listings, etc. should be reserved for your business Facebook profile.

3. Join groups – either via LinkedIn or Facebook of likeminded businesses that can help refer you.

4. Make a video. You might this is overkill, but doing this doesn’t only allow potential clients to see and hear you, it’s also great for Search Engine Optimization. Google loves videos.

social media for real estate industry

5. Like/Endorse others on LinkedIn. When people see that you’ve endorsed them, they are very thankful and possibly more willing to give you business.

BONUS TIP: We recommend blogging at least once a week – focusing on your keywords – i.e. “real estate springfield” . It will take a while to see the results, but it’s worth it.

I hope this article helps in your real estate marketing strategy. If you need help in executing any of these ideas, don’t hesitate to contact us for more information.

Are you in the real estate business? Did this article help? Please let us know your thoughts.
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*SUBSCRIBE TO OUR BLOG BY EMAIL

*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

ReLaunching Boomopolis.com as a Social Media Management Service

Social Media June 1, 2013

We are very excited to be re-launching Boomopolis.com to help professionals, start-ups and small businesses increase their revenue by managing all their social media.

While our services are more specific now, our key mission has not changed since the site launched in 2011 – to help small businesses grow. With that said, I have taken some key elements from our old ABOUT US page, and included it here in this blog, as the information is really the foundation of why we started the site in the first place. Enjoy.

Every thriving city that exists today began as a little town – a spark ignited not only by its founders but a community of likeminded visionaries– business pioneers building their city from the ground up and blazing the trail for others to follow. These were doctors, lawyers, entertainers, shop owners, builders, architects, and a variety of other self employed professionals who took the risk of leaving what was familiar in order to make their new city great.

As their little towns grew to be today’s metropolises, their professional success grew right along with them. More than being at the right place at the right time, they benefitted from having foresight, from having innovative ideas and from settling in locations most people were not thinking about at the time.

Well, in today’s world, with advances in technology, being ahead of the curve is not so much about WHERE to establish business, but WHAT business to be in and HOW to operate it more effectively. It’s about constantly staying tuned in to what’s out there and then acting accordingly.

That’s what Boomopolis is all about – transforming self employed individuals and small businesses into industry leaders by helping them think outside of the box and stay on top of innovations and cutting edge tools. In this day and age, it’s the only way to survive.

Due to a combination of technology and overall economic conditions, the rise of the 20th century corporate giant with tens of thousands of employees is slowing down. The 21st century is seeing a return to the way it all began – an explosion of microbusinesses with 10 employees or less.

Largely ignored over the past 35 years, this group is once again a force to contend with. They represent a business revolution that’s happening right in front of our eyes. The smart ones are grossing tens of million dollars a year – all because of their ability to streamline and stay ahead of the curve. Social Media is a perfect example of this. Meanwhile, many of their dinosaurs competitors have fallen asleep at the wheel and have certainly paid the price.

Our aim is to assist you in being one of the smart ones. In the process, we hope to become a trusted friend and colleague.

Most importantly, just as in towns of old, Boomopolis is about forming a community with each other, a booming community of like minded individuals who want to learn from each other and grow. That”s really what social media is all about.

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<< 1901 Wallin & Nordstrom shoe store. Nordstrom… Hmm. Wonder what happened to him.

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