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Maximize Your Exposure: TV and Radio Opportunities for Small Businesses, Startups and Professionals.

2 Brands or 1 Brand with 2 Different Divisions? It Depends on the Situation.

General July 24, 2013

What’s in a name? Well, as it turns out, a lot actually.

boomopolis-transparentAbout 4 months ago, I re-invented the brand, Boomopolis into a social media management company for small businesses, professionals and startups.

 

Be a Contestant on a Reality Show or Game ShowSince I have a strong background in television, I simultaneously developed another site called Contestantville – where real people can become stars.  This directory was an easy way for potential contestants/experts and reality producers to find each other through a directory.

 

On the surface, they were two completely different models, and so I branded them differently, however some key realities quickly came to the surface.

1)      I’m a small business myself, and trying to launch two different companies simultaneously was taking up way too much of my time.

2)      I realized that with Contestantville, I was more interested in the EXPERT portion of the business – helping small businesses, professionals and startups get on TV or the radio (as opposed to contestants getting on game shows).

3)      It became clear that both Boomopolis and the Expert portion of Contestantville were serving the same market – small businesses, professionals and startups who wanted to maximize their exposure.

So I had a decision to make. I could continue to work them as 2 separate brands or I could combine them with one brand.  Here were my PROS and CONS.

Combining into One Brand –PROS

-Able to blog, tweet and post under one account instead of two. (cutting work in half)

-The clients coming for the media opportunity portion could benefit from the social media management portion and vice versa. (They both serve the same function – increasing visibility, and they can promote each other.)

-When marketing to experts, they may get turned off by the word, “Contestant” in the title, because they’re technically not contestants. They’re experts who just want exposure – another name would be a better fit for that market, but I was not in the position to create a brand new name for the site.

Combining into One Brand – CONS

-If I try to sell the company down the road, it might be more challenging to sell a PORTION of one company as opposed to a separate entity.

-I already built and marketed the sites under 2 separate brands.

-People might be confused on what the brand does – since it does BOTH social media management and TV and radio placement

boomopolis-transparentWell, it was a tough decision (and too about a week to implement), but I opted to form the companies into one brand – BOOMOPOLIS – Boomopolis.com serves the social media management portion and Boomopolis.tv serves the TV & Radio opportunity portion.  And they both link to each other as well. The blog/twitter/facebook page are all shared under ONE Boomopolis brand.

If I had a ton of funding a lot of employees, perhaps I would have made a different decision, but combining everything under one brand makes the whole thing a lot easier for me to manage as a small business owner.  I also think it makes easier for my target market to find me.

By doing this, I’m also able to focus only on the EXPERT portion of Boomopolis.tv (formerly Contestantville), so it’s no longer “Where Real People Become Stars”.  It’s now “Where Small Business Owners Become Stars”.  And in the end of the day – that’s where my passion lies – helping small businesses become more efficient and profitable – partially by relying on each other.

So there you have it. I hope you enjoy the new merger, and as for the Contestantville logo (which I really liked), I’m only bidding farewell to it temporarily. I plan to re-use the logo with another site I plan to launch in the future under a different name.

Until next time.

Evan Aaronson
President, Boomopolis
evanaaronson

 

 

 

 

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*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

Top 5 TV Legal Commentators

TV & Radio July 16, 2013

If you’ve ever seen an episode of Nancy Grace or watched Greta Van Susteren in action, you may have wondered how these individuals got their start. It’s not rocket science to figure out that by associating with high profile cases or high profile people in some way or another, you get noticed. In addition to attention through association, these specific individuals have expertise in the areas they are presenting on television, are able to articulate the case in ways the general public can understand, and have an understanding of the show they are on and what is expected of them by the audience. We have compiled a list of the top five legal commentators based on name recognition.

greta-van-susteren-legal-commentatorCelebrity Legal Commentator #1: Greta Van Susteren (Over 300,000 Twitter Followers)

Greta Van Susteren earned her J.D. From Georgetown University Law Center in 1979 and prior to starting in television, worked as an adjunct faculty member in Georgetown Law as well as maintaining a full time legal career. She got her start as a legal commentator through appearing as a legal analyst on CNN during coverage of the O.J. Simpson Murder Trial. This led to her stint on CNN’s Burden of Proof and The Point. In 2002, after a highly publicized contract bidding war, she switched to the Fox News Channel and began hosting the current affairs show On the Record w/ Greta Van Susteren.

DanAbrams-Legal ExpertCelebrity Legal Commentator #2:  Dan Abrams (Over 50,000 Twitter Followers)

Dan Abrams is an American television host, legal commentator, Web entrepreneur and author. He obtained his B.A. cum laude in political science from Duke University in 1988. While at Duke, he anchored newscasts on Cable 13, a student run channel. He went on to receive his J.D. From Columbia University Law School in 1992. Dan got his start working as a reporter for Court TV where he covered the O.J. Simpson case, as well as the International War Crimes Tribunal from the Netherlands and the assisted-suicide trials of Dr. Jack Kevorkian. He is currently a legal analyst at ABC News Good Morning America and a substitute anchor for the network.  He has previously worked as a chief legal analyst for NBC News, as General Manager of MSNBC and as an anchor for that network.

nancy-grace-legal-expertCelebrity Legal Commentator #3: Nancy Grace (Over 375,000 Twitter Followers)

Nancy Grace worked for almost a decade in the Atlanta-Fulton County, Georgia District Attorney’s office as a Special Prosecutor prior to her career as a broadcaster. After leaving the Fulton County prosecutors’ office, she was approached by Steven Brill, the Court TV founder, to do a legal commentary show right alongside Johnnie Cochran.  Johnnie Cochran left the show and she was moved to a solo trial coverage show on Court TV. She began hosting Nancy Grace on CNN Headline News in 2005, a regular primetime legal analysis show.


top legal commentatorCelebrity Legal Commentator #4: Mark Geragos (Over 75,000 Twitter Followers)

Mark Geragos, born in Los Angeles, CA, graduated from Loyola Law School in 1982, is currently the managing partner at The Law Offices of Geragos and Geragos. Geragos apppears as a guest and legal commentator on the Today show, Good Morning America, 60 Minutes, Anderson Cooper 360 and On the Record. He obtained national attention through representing convicted Whitewater figure Susan McDougal, the former business partner of former President Bill Clinton. He also handled Michael Jackson’s molestation case in the early stages as well as the Scott Peterson death penalty case.

Top TV Legal ExpertsCelebrity Legal Commentator #5: Ann Coulter (Over 375,000 Twitter Followers) 

Ann Coulter, who frequently appears on TV, radio and public speaking events, is an American conservative social and political commentator. She is also a best-selling author, syndicated columnist and lawyer.  Coulter can be a controversial figure as she likes to “stir the pot” and not pretend to be impartial. She got her start in the 1990s when she was an outspoken critic of the Clinton Administration.

Celebrity Legal Commentator RUNNER UPS: Robert Shapiro, Alan Dershowitz and Gloria Allred 

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Stay tuned for the top 5 Tech and Home TV Experts. What do you think? Did we miss anyone? Please let us know your thoughts by commenting below.

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*SUBSCRIBE TO OUR BLOG BY EMAIL

*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

Social Media for Restaurants

Social Media July 10, 2013

social media marketing for restaurantsVOLUME 3 in our series of social media for specific industries is about social media for restaurants. Sites like Facebook, Twitter and Yelp have never been more important in determining a restaurant’s success. When I personally look for a new place to eat, I search the web to find customer reviews. Occasionally, I’ll even throw out a question on Facebook, “Hey, anyone know of any romantic restaurants in the valley?” as an example. This is what’s called a social signal, and you, as a restaurant owner, can take advantage of that.

While restaurants are realizing the importance of social media, a recently released a study, “Social Media Use in the Restaurant Industry: A Work in Progress,” by Abigail M. Needles and Gary M. Thompson found that many restaurants are moving ahead without having well-defined social media goals. Added Thompson: “Restaurant operators have the right idea about social media, but they need to focus on a particular goal and a specific market segment. Then they can select the appropriate social media channel. Most of the restaurants in our study are on Facebook, but perhaps Foursquare or blogs would be a better choice, once they refine their goals.”

At Boomopolis, we help develop a strategy for you. We ask our restaurant clients some key questions before we start managing their social media. These are questions that any restaurant owner should have answers to. Here are the top 5 to focus on.

Top 5 Questions Restaurants Need to Ask Before They Begin Their Social Media

1. What is your ultimate goal through social media?social-media-tips-for-restaurants
You should have this well-defined before you start. For example, you can say, “I’ll spend 10 hours a month on social media, and I expect 50 new customers and 35 returning customers through my efforts within 3 months.” Another example: “I will spend $3000 over 3 months on social media management, and I expect a ROI of 300% within that time.” To learn about accurate expectations for restaruants, each situation is different, and we can advise of you this via phone.

2. What is your budget for social media?
This can be in terms of hours per month or money per month. If you don’t have time to do it yourself, you can always hire an outside company like ours.

top-25-most-social-restaurants

3. What do your customers most respond to about your business?
This can be the atmosphere, the reasonable prices, the menu, etc.

4. What tone would you like to relay to your customers?
Every company has a different voice. Some companies are edgy while others are more refined. You should know yours.

5. What are your top 10 keywords that would drive customers to your business?
Some examples: “romantic dining Los Angeles”, “Chinese Food Springfield”, “restaurants for big parties in Malibu”.

BONUS: Is there anything unique to your narrative?
Maybe your father started the business 20 years ago, and you took over. People like behind the scenes stories.

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Once we begin a campaign, we use a number of different tactics in order to get the best results for our restaurant clients. If you manage your own social media, here are a few tips.

social-media-for-restaurantsTop 10 Social Media Tips for Restaurants

1. Make sure you have accounts on all the major networks. The top social networks for restaurants are: Facebook, Twitter, Yelp, Google+, Trip Advisor, You Tube, and FourSquare. Foursquare allows users to “check in” to the different venues including stores, restaurants and events via their smart phones. By claiming your business listing on Foursquare you have the ability to see who is “checking in” to your restaurant in real-time.

2. Blog. Like any other businesses, it’s important to blog. How often should restaurants blog? The more the merrier, but a minimum of twice a month.

3. Tweet and Do Status Updates. Again, the more the merrier, but at least once a day.

4. Great Content. What should restaurants post or blog about? Here a few suggestions: new projects such as new openings or remodels, show off new menu items, include a customer review in one of your blogs.

5. Respond to customer complaints online as soon as possible.

6. Get Alerted by Google: Visit http://www.google.com/alerts and set up an account. You can tell Google to send alert messages to your e-mail whenever your restaurant name is mentioned online and they will send you a link to the site where your restaurant is mentioned.

7. Follow and Connect. On Twitter, you can search for phrases like “Need a good Italian restaurant in Springfield,” and a list of users will pop up who have said that. At that point, you can follow them, and the user will see your restaurant. If they follow you back, you can send them direct messages. Ideally, you should attempt to connect with every one of your customers through social media. Your Twitter handle and or Facebook page should be on a receipt, and printed materials should be in your restaurant – either on the menu or in the window.

8. Record videos and upload them to You Tube. It can be something simple like a tour of the restaurant.

9. Join groups on Facebook or LinkedIn about your particular kind of food.

10. Get on TV – commercials, radio, print, etc. and become a social commentator / thought leader about the restaurant industry or your type of food – Our sister site, Contestantville.com is a great place to start.

Do you own a restaurant? Did this article help? Please let us know your thoughts.

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*SUBSCRIBE TO OUR BLOG BY EMAIL

*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

 

 

Top 5 TV Health Experts

TV & Radio July 3, 2013

Many people today look to the advice of health experts to increase their life span, ward off cancer or shed a few pounds. People are bombarded with so much information on what foods they should eat, how many times a week they need to exercise and what steps they need to take to ward off depression. Interestingly enough, many shows have popped up in an attempt to fill society’s need for more information on health related topics. Here’s where we have our top five TV health experts that I’m sure most of you are very familiar with.

Want to be  a TV Medical Expert or TV Health Expert?  Here are a few tips.

1. Be charismatic and well spoken.
2. Be knowledgeable.
3. Have a decent resume.  Dr. Oz is a graduate of Harvard
4. Be yourself. Sanjay Gupta’s best advice was when his wife told him, “when you talk to the camera, pretend that you’re talking to your patients.”
5. Pitch yourself as a radio or print commentator through Contestantville. We’ll submit for you on on your behalf.

Sanjay Gupta - TV Health Expert Celebrity Health Expert #1:  Sanjay Gupta – Over 1, 670,000 Twitter Followers

Most of you are familiar with media personality Sanjay Gupta who has been appearing for years on Sanjay Gupta, M.D., and appearing frequently on American Morning, Larry King Live and Anderson Cooper 360 programs.  His expert coverage of Hurricane Katrina from Charity Hospital in New Orleans, Lousiana earned him a 2006 Emmy Award for “Outstanding Feature Story in a Regularly Scheduled Newscast.” In 2003 Gupta went to Iraq to cover the medial aspects of the 2003 invasion of Iraq.  Sanjay Gupta performed emergency surgery on both US soldiers and Iraqi civilians.  He was also offered the job of Surgeon General, but he turned it down.

Dr. Oz - TV Medical ExpertCelebrity Health Expert #2: Dr. Oz – Over 2,950,000 Twitter Followers 

If your doctor has a television, most likely he will have Dr. Oz recorded on his television for all the patients to watch.  Dr. Oz got his start on The Oprah Winfrey Show in 2004 and later on Larry King Live.  Dr. Oz started his daily television program, The Dr. Oz Show, in 2009 to focus on personal health and medical issues.  Dr. Oz was ranged 44th on its list of “100 Most Influential People in 2008” by Time magazine.

Dr. Phil - TV Medical ExpertCelebrity Health Expert #3: Dr. Phil – Over 1, 150,000 Twitter Followers

Phil McGraw, more famously known as Dr. Phil, is an American television personality, author, psychologist and host of Dr. Phil which started in 2002.  Dr. Phil graudated in 1975 from Midwestern State University with a BA in psychology and then earned a Masters of Arts in experimental psychology in 1976 and obtained his doctorate in clinical psychology from the University of North Texas in 1979.   Dr. Phil formed Peteski Productions in September 2002 and launched his show Dr. Phil, produced by Winfrey’s Harpo Studios.  Each show, Dr. Phil tackles a different topic, offering advice for his guest’s issues.  He got his TV break when he consulted with Oprah during her trial with the beef industry.  She liked him and first put him on as a guest on her show.

Deepak Chopra - TV Health ExpertCelebrity Health Expert #4:  Deepak Chopra – Over 1, 500,000 Twitter Followers

Deepak transitioned into TV appearances by first being a writer. Deepak Chopra has written over 70 books, 21 of which have been New York Times best sellers. Whether you’ve heard of him through television or the news, this health expert offers a holistic view and an alternative medicine approach.  Chopra and David Simon, a neurologist, founded the Chopra Center for Wellbeing.  He also established the Chopra Foundation to further the cause of mind/body spiritual healing, research and education through fundraising.   According to Time magazine, Deepak is “a magnet for criticism,” as his critics accuse him of creating a false sense of hope in sick individuals prompting them to avoid much needed medical care

Dr. Ruth - TV Medical ExpertCelebrity Health Expert #5: Dr. Ruth – Over 74,000 Twitter Followers

Ruth Westheimer is an American sex therapist, media personality, and author who in the 80s ushered in a new age of freer talk about sex on radio and television. In 1939, her family sent the young Ruth to Switzerland to escape the Nazis. Moving to New York in 1956, she worked for Planned Parenthood. A lecture she delivered in 1980 led to a radio talkshow called Sexually Speaking. The show was a hit and after appearances on Late Night with David Letterman in the early 1980s, Westheimer became nationally known as Dr. Ruth.  In 1982, her TV show, Sexually Speaking, first aired as a 15-minute taped show on Lifetime Cable has increased in popularity and has been nationally syndicated.

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Stay tuned for the top 5 Tech and Legal TV Experts. What do you think? Did we miss anyone? Please let us know your thoughts by commenting below.
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*SUBSCRIBE TO OUR BLOG BY EMAIL

*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure on TV and radio. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

  • Top 5 TV Legal Commentators

    by on July 16, 2013 - 0 Comments

    If you’ve ever seen an episode of Nancy Grace or watched Greta Van Susteren in action, you may have wondered how these individuals got their start. It’s not rocket science to figure out that by associating with high profile cases or high profile people in some way or another, you get noticed. In addition to […]

  • Top 5 TV Financial Experts

    by on June 14, 2013 - 0 Comments

    Since one of the chief goals of Boomopolis.tv is to get industry experts in the media, over the next few months, we decided to look at some popular categories and see who the Top 10 TV experts are in each category. The categories are going to be Financial, Health, Food, Tech and Legal.  If you’d like […]

  • ReLaunching Boomopolis.com as a Social Media Management Service

    by on June 1, 2013 - 0 Comments

    We are very excited to be re-launching Boomopolis.com to help professionals, start-ups and small businesses increase their revenue by managing all their social media. While our services are more specific now, our key mission has not changed since the site launched in 2011 – to help small businesses grow. With that said, I have taken […]

  • Boomopolis Partners with Top Vine Influencers to Run Contest for The Hunt

    by on November 21, 2013 - 0 Comments

    Boomopolis has partnered with 2 top Viner influencers – Manon Mathews and Meghan McCarthy, to run a contest for The Hunt – an app that tracks down the clothes, jewelry and other items you love but don’t know where to find. Users upload the photos of their desired items, and other users in the community tell them […]

  • Boomopolis is Now Alignining Brands with Top Influencers on Vine

    by on October 17, 2013 - 0 Comments

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