Boomopolis has announced that it has launched a new division which will align brands and startups with top influencers on the social network, Vine. An app which allows users to upload 6 second videos, Vine is now one of the fastest growing social networks of all time – landing 40,000,000 users in just 9 months time. Brands seeking to reach this 13 to 25 year old demographic hire Boomopolis to organize the best Vine influencers to do sponsored posts on their behalf. These partnerships also include contests and public appearances with the influencers which can draw hundreds of fans.
LOS ANGELES, October 17, 2013
Vine is a mobile app from Twitter for sharing videos that are no more than six-seconds long. Since its debut, the social network has reached over 40,000,000 users and is growing more every day. Because of this, many of the top influencers of Vine have become celebrities. One of these influencers, Jessi Smiles, went from 3,000 to 1 million followers in just 30 days. She and many of her influencer colleagues now do public appearances and Vines for top brands – earning thousands of dollars. Some of the brands who have already participated include Lyft, Spotify, Hulu, GE, Wendy’s, Trident, Virgin Mobile, Yoplait, Aquafina and even Disney.
“They’re all aiming to reach the 13 to 25 year old demographic,” says Evan Aaronson, founder of Boomopolis, a marketing agency which is now matching brands and startups with top Vine influencers.
Vine distinguishes itself from You Tube and other web video services because it’s all through one’s phone. “Because your phone is associated with your personal contacts, you feel like you really get to know these top Viner personalities, like they’re your real friends,” says Aaronson. “And these Vines are immediate – so you’re looking at video that may have just happened 5 minutes ago – which is the next best thing to talking live to a celebrity. When you slip in a subtle brand display/mention into that mix, you get serious traction.”
Aaronson recently did a deal for the startup, Locket (getlocket.com) with top Vine influencers. “The engagement with these followers is off the hook,” he says. “Many of these branded campaigns like GE are getting more than 75,000 likes off of just one Vine through an influencer. And the best part, there is ZERO production cost to make these videos. To me, it’s a no brainer for a brand to get involved.”
Aaronson serves as the liason between the brand and the talent. He advises on the best type of exposure (either sponsored vines, a contest, or an event), determines the number of influencers (they usually range from 1 to 5), and hand picks the best ones for the job.
The Locket campaign, which goes live today at 3pm PST, involves a contest whereby 2 influencers, Cody Johns and Lizzza (each having over 1 million followers), challenge their fans to make the best Vine for the brand. The one with the most likes as well as the judges choice winner each get $500. “This makes perfect sense for Locket,” a company who’s quickly gaining traction, says Aaronson. “They’re a phone app which allows users to earn money by simply unlocking their phone and viewing an ad. Every Vine user is a smart phone user, so it’s very targeted.”
The public appearances and events can also draw hundreds, even thousands, of the followers’ fans. The brand can then give away something to the attendee (i.e. $5 credit) in exchange for them Instagramming the photo of them with Viner in front of the brand’s logo. This helps the brand get attention both at the event and outside of it.
To see the Locket engagement in action, please visit the Vine profiles of Lizza or Cody Johns at any time from October 17th to October 19th.
To inquire about getting your brand mentioned by top Vine influencers, call Boomopolis at 818-538-4011 or email firstname.lastname@example.org