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Maximize Your Exposure: TV and Radio Opportunities for Small Businesses, Startups and Professionals.

Social Media for Realtors

Social Media June 7, 2013

Today begins a series of articles about social media for specific industries. The first one I’d like to focus on is social media for realtors. Why realtors? Because I feel that so many of them are stuck on the old ways of marketing – billboards, print ads, email blasts, etc. This article is not meant to disregard that those methods, but it’s hard to beat the R.O.I. of social media.

Top 3 Key Benefits of Social Media and Real Estatesocial-media-for-real-estate

  • Obtain New Clients
  • Engage easily with current clients
  • Connecting with other people in likeminded industries who can refer business

Major Networks to Focus on To Get Started
LinkedIn, Pinterest, Facebook – Set up a company page, and invite your list of contacts.

Top 5 To Do List

1. Connect with your clients and colleagues. Essentially, every person you’ve ever met should be on your networks. This way, when they can see your posts in their feed, it keeps you at the top of their mind.

2. Post on Social Networks: This reminds your current clients that you’re the go to realtor, so when they run a cross someone who’s buying or selling a house, you’ll be the first person they contact. If you’re offering tips, etc. on home buying/selling, and they’ve enjoyed receiving your information, there is a sense of reciprocity for them to give back to you in the way of business. My wife and I were looking for a house recently, and I began to notice a realtor friend of mine posting his listings and making comments on Facebook. As a potential customer, he was at the forefront of mind when figuring out what real estate agent to use. Ideally, you should post at least twice a day. And don’t forget social media is a great way to bring people into Open Houses as well.

NOTE: We don’t recommend posting any hard selling real estate related business on your personal Facebook profile. You can certainly mention real estate articles and cool tips, but it needs to be interspersed with other non related real estate posts. The majority of real estate related listings, etc. should be reserved for your business Facebook profile.

3. Join groups – either via LinkedIn or Facebook of likeminded businesses that can help refer you.

4. Make a video. You might this is overkill, but doing this doesn’t only allow potential clients to see and hear you, it’s also great for Search Engine Optimization. Google loves videos.

social media for real estate industry

5. Like/Endorse others on LinkedIn. When people see that you’ve endorsed them, they are very thankful and possibly more willing to give you business.

BONUS TIP: We recommend blogging at least once a week – focusing on your keywords – i.e. “real estate springfield” . It will take a while to see the results, but it’s worth it.

I hope this article helps in your real estate marketing strategy. If you need help in executing any of these ideas, don’t hesitate to contact us for more information.

Are you in the real estate business? Did this article help? Please let us know your thoughts.
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R.I.P. Dr. Joyce Brothers – The Game Show Contestant Who Became a TV Star

TV & Radio May 15, 2013

Dr. Joyce Brothers Game ShowDr. Joyce Brothers, who died on May 13th is a perfect example of the potential of Boomopolis.tv.

For clarity sake, subject experts are also known as commentators or on-air experts.  They often give feedback on various radio or talk show segments, and even commercials.  Some examples of famous experts would be: Dr. Drew (medical), Nate Berkus (design), James Carville (politicial), Gloria Allred (legal) and of course, Dr. Joyce Brothers herself (in the field of psychology).  Having said that, most experts are not household names and don’t have their own shows.  They simply provide short commentary or appear as one time guests on existing shows. Still, they can get extra publicity for their business (and often paid gigs).

Some examples include a lawyer on Extra discussing her take on the latest celebrity divorce, a technology journalist giving his weekly take on an NPR radio program, a doctor giving a testimonial on a commercial or even a chef cooking a great Christmas dish for a daytime talk show.

However it should be noted that this trend really started with Dr. Joyce Brothers as she was one of the first famous TV experts.  She got her start on a game show as a contestant on The 64,000 Question.  She did so well on that show that the industry took notice.  She eventually was able to parlay that media attention into a career as a media expert in her chosen field of psychology.

Over the years, she became the face of American psychology, playing herself on many television shows. She was a frequent guest on talk shows, and her face was recognizable instantly to millions.

“I invented media psychology,” she was once quoted as telling The Washington Post. “I was the first. The founding mother.” And perhaps she’s right. She was also a pioneer of non-fiction TV.

This is an inspiring story to anyone who’s interested in getting on TV and staying there – by being a subject expert. Nowadays, there are way more opportunities than there were in Dr. Joyce Brothers day, so what are you waiting for?

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