Today begins a series of articles about social media for specific industries. The first one I’d like to focus on is social media for realtors. Why realtors? Because I feel that so many of them are stuck on the old ways of marketing – billboards, print ads, email blasts, etc. This article is not meant to disregard that those methods, but it’s hard to beat the R.O.I. of social media.
- Obtain New Clients
- Engage easily with current clients
- Connecting with other people in likeminded industries who can refer business
Major Networks to Focus on To Get Started
LinkedIn, Pinterest, Facebook – Set up a company page, and invite your list of contacts.
Top 5 To Do List
1. Connect with your clients and colleagues. Essentially, every person you’ve ever met should be on your networks. This way, when they can see your posts in their feed, it keeps you at the top of their mind.
2. Post on Social Networks: This reminds your current clients that you’re the go to realtor, so when they run a cross someone who’s buying or selling a house, you’ll be the first person they contact. If you’re offering tips, etc. on home buying/selling, and they’ve enjoyed receiving your information, there is a sense of reciprocity for them to give back to you in the way of business. My wife and I were looking for a house recently, and I began to notice a realtor friend of mine posting his listings and making comments on Facebook. As a potential customer, he was at the forefront of mind when figuring out what real estate agent to use. Ideally, you should post at least twice a day. And don’t forget social media is a great way to bring people into Open Houses as well.
NOTE: We don’t recommend posting any hard selling real estate related business on your personal Facebook profile. You can certainly mention real estate articles and cool tips, but it needs to be interspersed with other non related real estate posts. The majority of real estate related listings, etc. should be reserved for your business Facebook profile.
3. Join groups – either via LinkedIn or Facebook of likeminded businesses that can help refer you.
4. Make a video. You might this is overkill, but doing this doesn’t only allow potential clients to see and hear you, it’s also great for Search Engine Optimization. Google loves videos.
5. Like/Endorse others on LinkedIn. When people see that you’ve endorsed them, they are very thankful and possibly more willing to give you business.
BONUS TIP: We recommend blogging at least once a week – focusing on your keywords – i.e. “real estate springfield” . It will take a while to see the results, but it’s worth it.
I hope this article helps in your real estate marketing strategy. If you need help in executing any of these ideas, don’t hesitate to contact us for more information.
Are you in the real estate business? Did this article help? Please let us know your thoughts.
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