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Maximize Your Exposure: TV and Radio Opportunities for Small Businesses, Startups and Professionals.

Social Media for Restaurants

Social Media July 10, 2013

social media marketing for restaurantsVOLUME 3 in our series of social media for specific industries is about social media for restaurants. Sites like Facebook, Twitter and Yelp have never been more important in determining a restaurant’s success. When I personally look for a new place to eat, I search the web to find customer reviews. Occasionally, I’ll even throw out a question on Facebook, “Hey, anyone know of any romantic restaurants in the valley?” as an example. This is what’s called a social signal, and you, as a restaurant owner, can take advantage of that.

While restaurants are realizing the importance of social media, a recently released a study, “Social Media Use in the Restaurant Industry: A Work in Progress,” by Abigail M. Needles and Gary M. Thompson found that many restaurants are moving ahead without having well-defined social media goals. Added Thompson: “Restaurant operators have the right idea about social media, but they need to focus on a particular goal and a specific market segment. Then they can select the appropriate social media channel. Most of the restaurants in our study are on Facebook, but perhaps Foursquare or blogs would be a better choice, once they refine their goals.”

At Boomopolis, we help develop a strategy for you. We ask our restaurant clients some key questions before we start managing their social media. These are questions that any restaurant owner should have answers to. Here are the top 5 to focus on.

Top 5 Questions Restaurants Need to Ask Before They Begin Their Social Media

1. What is your ultimate goal through social media?social-media-tips-for-restaurants
You should have this well-defined before you start. For example, you can say, “I’ll spend 10 hours a month on social media, and I expect 50 new customers and 35 returning customers through my efforts within 3 months.” Another example: “I will spend $3000 over 3 months on social media management, and I expect a ROI of 300% within that time.” To learn about accurate expectations for restaruants, each situation is different, and we can advise of you this via phone.

2. What is your budget for social media?
This can be in terms of hours per month or money per month. If you don’t have time to do it yourself, you can always hire an outside company like ours.


3. What do your customers most respond to about your business?
This can be the atmosphere, the reasonable prices, the menu, etc.

4. What tone would you like to relay to your customers?
Every company has a different voice. Some companies are edgy while others are more refined. You should know yours.

5. What are your top 10 keywords that would drive customers to your business?
Some examples: “romantic dining Los Angeles”, “Chinese Food Springfield”, “restaurants for big parties in Malibu”.

BONUS: Is there anything unique to your narrative?
Maybe your father started the business 20 years ago, and you took over. People like behind the scenes stories.


Once we begin a campaign, we use a number of different tactics in order to get the best results for our restaurant clients. If you manage your own social media, here are a few tips.

social-media-for-restaurantsTop 10 Social Media Tips for Restaurants

1. Make sure you have accounts on all the major networks. The top social networks for restaurants are: Facebook, Twitter, Yelp, Google+, Trip Advisor, You Tube, and FourSquare. Foursquare allows users to “check in” to the different venues including stores, restaurants and events via their smart phones. By claiming your business listing on Foursquare you have the ability to see who is “checking in” to your restaurant in real-time.

2. Blog. Like any other businesses, it’s important to blog. How often should restaurants blog? The more the merrier, but a minimum of twice a month.

3. Tweet and Do Status Updates. Again, the more the merrier, but at least once a day.

4. Great Content. What should restaurants post or blog about? Here a few suggestions: new projects such as new openings or remodels, show off new menu items, include a customer review in one of your blogs.

5. Respond to customer complaints online as soon as possible.

6. Get Alerted by Google: Visit http://www.google.com/alerts and set up an account. You can tell Google to send alert messages to your e-mail whenever your restaurant name is mentioned online and they will send you a link to the site where your restaurant is mentioned.

7. Follow and Connect. On Twitter, you can search for phrases like “Need a good Italian restaurant in Springfield,” and a list of users will pop up who have said that. At that point, you can follow them, and the user will see your restaurant. If they follow you back, you can send them direct messages. Ideally, you should attempt to connect with every one of your customers through social media. Your Twitter handle and or Facebook page should be on a receipt, and printed materials should be in your restaurant – either on the menu or in the window.

8. Record videos and upload them to You Tube. It can be something simple like a tour of the restaurant.

9. Join groups on Facebook or LinkedIn about your particular kind of food.

10. Get on TV – commercials, radio, print, etc. and become a social commentator / thought leader about the restaurant industry or your type of food – Our sister site, Contestantville.com is a great place to start.

Do you own a restaurant? Did this article help? Please let us know your thoughts.



*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011



Social Media for Accountants

Social Media June 20, 2013

Social Media for AccountantsIn the second of our series on social media for specific industries, we decided to explore social media for accountants.

There’s been a recent report that accounting firms are making better use of social media than law firms, but what about smaller practices?

Many accountants who dip their toes into social media often get discouraged because a) they’re unclear on what their specific goals are and b) they don’t have a clear strategy.

So first, ask yourself, what do you want to achieve through social media? For example, you can say something like, “I’m going to spend 5 hours a week on social media for 3 months, and I’d like to get at least 2 new clients out of it.”

Secondly, how will you use social media – will you blog, post on Twitter, comment on other’s posts, make a video. Decide this ahead of time.

At Boomopolis, we believe in starting with a 3 month strategy. By the end of the first 3 months, if you are doing a minimum of 5 hours a week, you should definitely see a nice return on your investment.

And remember, through various services, you can schedule your activities to post at certain times, so you can literally sit down for one 5 hour session and take care of all your social media for the whole week.

If you don’t have 5 hours, you can always hire a service like us to take care of it for you.

social media for accountantsTOP 5 TIPS:

1. It’s better to post in your own name than in your firm’s name.

2. Don’t make every post about accounting. Determine what your voice is. (Is it funny, philosophical, inspiring?) Include posts that will brighten up people’s day.

3. Ask for endorsements and recommendations on LinkedIn. They’ll fill up your profile and will gain trust in your current and potential clients.

4. Don’t forget about Twitter. It’s proven very successful with lawyers. Accountant can benefit from it as well.

5. Make an online video – even one video with great keywords is amazing for SEO.

Elaine Clarke of cheapaccounting.co.uk says “Social media has helped me to grow at a very rapid pace; a pace that I would not have been able to achieve if not for social media.”

Are you an accountant? Did this article help? Please let us know your thoughts.



*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

Social Media for Realtors

Social Media June 7, 2013

Today begins a series of articles about social media for specific industries. The first one I’d like to focus on is social media for realtors. Why realtors? Because I feel that so many of them are stuck on the old ways of marketing – billboards, print ads, email blasts, etc. This article is not meant to disregard that those methods, but it’s hard to beat the R.O.I. of social media.

Top 3 Key Benefits of Social Media and Real Estatesocial-media-for-real-estate

  • Obtain New Clients
  • Engage easily with current clients
  • Connecting with other people in likeminded industries who can refer business

Major Networks to Focus on To Get Started
LinkedIn, Pinterest, Facebook – Set up a company page, and invite your list of contacts.

Top 5 To Do List

1. Connect with your clients and colleagues. Essentially, every person you’ve ever met should be on your networks. This way, when they can see your posts in their feed, it keeps you at the top of their mind.

2. Post on Social Networks: This reminds your current clients that you’re the go to realtor, so when they run a cross someone who’s buying or selling a house, you’ll be the first person they contact. If you’re offering tips, etc. on home buying/selling, and they’ve enjoyed receiving your information, there is a sense of reciprocity for them to give back to you in the way of business. My wife and I were looking for a house recently, and I began to notice a realtor friend of mine posting his listings and making comments on Facebook. As a potential customer, he was at the forefront of mind when figuring out what real estate agent to use. Ideally, you should post at least twice a day. And don’t forget social media is a great way to bring people into Open Houses as well.

NOTE: We don’t recommend posting any hard selling real estate related business on your personal Facebook profile. You can certainly mention real estate articles and cool tips, but it needs to be interspersed with other non related real estate posts. The majority of real estate related listings, etc. should be reserved for your business Facebook profile.

3. Join groups – either via LinkedIn or Facebook of likeminded businesses that can help refer you.

4. Make a video. You might this is overkill, but doing this doesn’t only allow potential clients to see and hear you, it’s also great for Search Engine Optimization. Google loves videos.

social media for real estate industry

5. Like/Endorse others on LinkedIn. When people see that you’ve endorsed them, they are very thankful and possibly more willing to give you business.

BONUS TIP: We recommend blogging at least once a week – focusing on your keywords – i.e. “real estate springfield” . It will take a while to see the results, but it’s worth it.

I hope this article helps in your real estate marketing strategy. If you need help in executing any of these ideas, don’t hesitate to contact us for more information.

Are you in the real estate business? Did this article help? Please let us know your thoughts.


*GET LISTED AS AN EXPERT FOR FREE with Boomopolis.tv, and maximize your media exposure. Start HERE.

*Are you a small business, startup or professional who needs strategic social media management? Let us bring you new and repeat customers – starting at $99/month. Find out more at Boomopolis.com.

*More info at 818-538-4011

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