For clarity sake, subject experts are also known as commentators or on-air experts. They often give feedback on various radio or talk show segments, and even commercials. Some examples of famous experts would be: Dr. Drew (medical), Nate Berkus (design), James Carville (politicial), Gloria Allred (legal) and of course, Dr. Joyce Brothers herself (in the field of psychology). Having said that, most experts are not household names and don’t have their own shows. They simply provide short commentary or appear as one time guests on existing shows. Still, they can get extra publicity for their business (and often paid gigs).
Some examples include a lawyer on Extra discussing her take on the latest celebrity divorce, a technology journalist giving his weekly take on an NPR radio program, a doctor giving a testimonial on a commercial or even a chef cooking a great Christmas dish for a daytime talk show.
However it should be noted that this trend really started with Dr. Joyce Brothers as she was one of the first famous TV experts. She got her start on a game show as a contestant on The 64,000 Question. She did so well on that show that the industry took notice. She eventually was able to parlay that media attention into a career as a media expert in her chosen field of psychology.
Over the years, she became the face of American psychology, playing herself on many television shows. She was a frequent guest on talk shows, and her face was recognizable instantly to millions.
“I invented media psychology,” she was once quoted as telling The Washington Post. “I was the first. The founding mother.” And perhaps she’s right. She was also a pioneer of non-fiction TV.
This is an inspiring story to anyone who’s interested in getting on TV and staying there – by being a subject expert. Nowadays, there are way more opportunities than there were in Dr. Joyce Brothers day, so what are you waiting for?